Startup Week Aachen

digitalHUB Aachen e.V.

Corporate Design. Branding. Social Media. Copywriting. Out-of-Home. Flyers. Postcards. Posters.

For Startup Week Aachen, we implemented a comprehensive corporate design that effectively puts the focus on Aachen as a startup location. Based on a modernization of the existing logo, we developed a fresh and future-oriented design that unfolds its full effect both online and in classic media such as print and out-of-home advertising. Clear lines, strong elements and modern colors form a modular system that can be used variably in communication. The design sends a clear message: Aachen is a vibrant, inspiring place for start-ups.

As part of the re­design towards a variable um­brella brand for the various events of Startup Week Aachen, we not only re­designed the colors and fonts, but also re­worked the entire logo. The logo was adapted to the require­ments of the various ad­vertising media and touch­points - digital in social media and ad banners or out-of-home as bus ad­ver­tising, city lights, posters etc.

Social Media Post Templates

In order to pro­vide all part­ners, insti­tutions and members with uniform tools for their own communi­cation, we have deve­loped various templates for postings. From intro­duc­tions to event communi­cation to ad­ditional postings, you can choose from a large pool and add your own logo.

The templates also serve the orga­nizers as a pool of posts for en­gaging communi­cation on social media channels. Not only during the hectic event week, but also before and after.